Each week, TruckNews.com lists notable moves, promotions and awards in the trucking industry.
This week, the Erb Group’s continuous support of the Standford 5K Run event helped it raise $40,000 for Local Community Food Centre. Meanwhile, Alyssa Kirkman joined Women in Trucking as a senior membership director, and NMFTA’s Caroline Lyle was awarded the 2024 Women in Supply Chain award.
KAG Canada honors drunk driving victim with new trailer decal
KAG Canada, in partnership with MADD (Mothers against Drunk Driving) Canada, unveiled a new trailer decal to honor Geo Mounsef, a two-year-old victim of a 2013 alcohol-related crash in Edmonton, Alta.
The decal is part of KAG’s ongoing Mobile Safety Campaign, launched in 2012, which now features more than 300 Kenan Advantage Group trailers across North America displaying photos of impaired driving victims alongside a “Call 911” message. The campaign aims to raise awareness and prevent drunk/impaired driving tragedies like the one that took young Geo’s life when he was enjoying a family dinner on a restaurant patio.
Erb Group helps raise $40,000
The Erb Group helped raise $40,000 for the Local Community Food Centre by supporting the Stratford 5K Run and Walk. Held at Upper Queens Park in Stratford, Ont., the event attracted 450 participants on, doubling the funds raised from last year.
In addition to providing financial contributions, the company delivered race barriers. The Erb team volunteered at the race, ensuring runners stayed cool and hydrated by distributing water refreshments throughout the event.
“As an essential industry, we’re conscious of the needs of the communities we serve and the role we can play through our specialized equipment and mission of bringing food to family’s tables,” said Wendell Erb, chief executive officer of The Erb Group. “By continuing to sponsor the Stratford 5K, we are able to support important organizations like The Local Community Food Centre, which enhances food security and deepens our connections within the community by providing access to fresh and healthy food.”
Since becoming a presenting sponsor in 2022, The Erb Group has contributed $16,500 to the event, according to a news release. This year’s race, which spanned two days, also introduced a Health & Wellness Expo, further uniting businesses and community members around the shared goal of promoting good health and food access.
The proceeds will benefit programs that focus on cooking, growing, and sharing healthy food.
Women In Trucking welcomes Kirkman
The Women in Trucking Association (WIT) has named Alyssa Kirkman as senior director of membership. She will be responsible for membership engagement, retention, and recruitment initiatives.
Kirkman, who brings more than 15 years of experience in membership, marketing, and education leadership, will focus on advancing WIT’s mission to promote women in the transportation industry.
Previously, she was communications and marketing manager of membership with IFMA, the international association for facility management professionals, where she supported 24,000 members in more than 100 countries, WIT said in a news release. Kirkman also held membership and marketing leadership roles with CORFAC International, the National Glass Association, and the American Cleft Palate-Craniofacial Association.
“We are thrilled to have a professional of Alyssa’s caliber leading WIT’s membership growth,” said Jennifer Hedrick, president and chief executive officer of WIT, in a release.
NMFTA’s Lyle receives the 2024 Women in Supply Chain award
Caroline Lyle, chief marketing officer of the National Motor Freight Traffic Association (NMFTA), has been recognized with the 2024 Women in Supply Chain award in the Trailblazers category.
Lyle’s leadership has been instrumental in NMFTA’s ongoing efforts to advance freight classification and bolster cybersecurity in the supply chain industry, NMFTA said in a news release. Under Lyle’s direction, NMFTA has made significant strides in modernizing its standards, providing tools and resources to better manage the complexities of freight transport, according to the release.
“Caroline’s contributions to freight classification, cybersecurity, and digitization are essential to our industry’s future,” said Debbie Sparks, executive director of NMFTA, in a release. “Caroline’s work embodies the innovative spirit driving these efforts. Her recognition as the recipient of the 2024 Women in Supply Chain award reflects her leadership and the broader impact of our organization’s initiatives throughout the entire scope of the industry.”
